SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

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4.5 billion searches are performed on google every single day

Seriously, no matter what you do, people are looking for your products and services on google

cell phone repair shop : 1700 monthly searches

IPhone charger : 34000 monthly searches.

Best Smartphone : 41000 monthly searches

and these search volumes are only for US based searches.

but here’s the thing :

Even though there are billions of searches every single day, our recent study shows that 91% of content gets no traffic from google

So how you join the other 9% of web pages and start getting free, consistent, and passive traffic from google ?

if you are a beginner to SEO, then you are going to want to study this whole tutorial

because I am going to show you how to start attracting customers from the world’s largest search engine.

What’s up everyone, here with Ahrefs, the SEO tool that helps you grow your search traffic, research compeitors, ad dominate your niche.

this tutorial is called “SEO for beginners”, because even if you have not got the slightest clue what SEO is, you will have very clear and easy action items that you can implement.

into your website right away.

So we will be covering the most important things that you should know to ensure that your website is optimized for search.

Let’s get started, So what is SEO ?

SEO stands for Search Engine Optimization.
it’s the process of optimizing your website and webpages to get free organic traffic from search engines like Google.

Thing of Google like a filling system in a library.

The library has billions of books with hundreds of trillions of pages.

So let’s say you want to find something on, “Global warming”

Then Google would search through these books and extract pages that contain your keywords, or closely related words.

but as I am sure you know, search results are not returned in any random order

Google tries to return the most relevant results first by using sophisticated algorithms.

and the are so good at this, the most of US never have to click through to page 2 of the research resluts.

Nobody know exactly how these algorithms work or the exact factors it looks at to rank a webpage, but we do know a lot of the so-called “Google ranking Factors”, so we are able to make some optimizations.

so your job is going to be two-fold:

Number 1, we need to make sure that it’s easy for searc engines to understand what your page is about and create that content that matches what we call, “The Searcher’s intent”, right ?

and number 2, we need to show Google and other search engines that it’s worthy of ranking.

so throughout this tutorial, let’s say that I am a new and budding photographer and I Live in toronto, canada.

I am starting my new wedding photography business called “Sam Phohtography”, yups I am pretty awesome, but I don’t have any friends, so refferals are out of the question.

Alright great.

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