Top 10 Digital Marketing Myths
Here’s our look at ten specific myths involving digital marketing – in addition to why they’re wrong.
Quick Changing
Quick Changing – A lot of people will tell you that digital marketing changes quickly, but this simply isn’t the case. While some technology changes, the basic tenets of marketing online remain the same.
Big Data is New
Big Data is New – Actually, this concept has been around for a long time now and smart marketers have been using it effectively.
Engagement isn’t Important
Engagement isn’t Important – This couldn’t be further from the truth. When it comes to effective digital marketing, you want to make sure you’re engaging all of your customers and potential customers.
Mobile Apps are Needed – While this is true in a lot of cases, there may be some where you don’t want a specific mobile application for your marketing plan.
Facebook is Necessary
Facebook is Necessary – Another common myth is that every brand or company needs a Facebook page. This couldn’t be further from the truth.
Separate Websites
Separate Websites – Also known as mini-sites, these are sometimes said to be absolutely necessary to market a your brand design, but this is just not the case all of the time.
Coding not Needed
Coding not Needed – Wrong! To effectively market in the digital world, you’re going to need at least one programmer who knows how to code.
New is Better
New is Better – Just because something is new in the digital marketing world doesn’t mean you have to have it right away yourself.
Email is Dead
Email is Dead – With real time chat and other communication methods available, some say that email is dead, which couldn’t be further from the reality of today’s world with smartphones.
Digital Marketing is Dead
Digital Marketing is Dead – To some, the whole idea of digital marketing is “old,” but in fact it’s just now starting to grow.
When you can avoid the mistakes of others and disregard the myths of digital marketing, you’re going to have more success. It’s sad that there’s so much misinformation when it comes to marketing online, but the good news is that it’s easy to spot the myths once you know about them. And when you can do this, you’re going to be able to do a better job of building your brand – or the brand of your clients. If you know of any other digital marketing myths that we missed, please leave a comment and let us know which ones you would include
