Content Writing for SEO: How to Create Content that Ranks in Google
content is just information.
and whatever you want to write about,
chances are, you are not the first.
Demand for content is surging.
and with information accessible literally at the tip of our fingers, there’s an axcess supply, making it more challenging to ger noticed and produce profitable results.
So in order to do that, you need a system that will lead to predictable results so that your content can stand out from the rest.
so if you are a blogger, freelance writer, or do anytype of contetn writing, keep watching because I am going to walk you through a step by-step framework to engange your audience.
satisfy search engines. and as a result, drive consistent traffic and hopefully revenue.
Alright, so first, let’s set record straight
Whether you are writing for your own site or for client, you should have two objectives for your content.
1. the content should drive traffic to the site
2. The content should engage those people so that they will turn into customers or be pushed futher down the sales funnel.
So with those objectives in mind, let’s go through a simple 4-step process to achieve both of these goals.
The first step is to write about topics people are actually searching for, Most People like to write about topics that excite them.
and while that’s all well and good, these posts often have a short shelf life.
for example, a few moths ago we published an article on how to start a link building campaign fast.
we talk about systematizing, automating, scaling, and all sorts of exciting things, at least for us.
and immediately after publishing, we promoted the post to our social media followers, email list, and spent a few hundred dollars on ads to amplify the content.
As a result, we had a huge sipe in traffic with thousands of visits over the fitst few day.
But soon after, the traffic faded fast.
and today, it gets next to no traffic compared to our other posts.
and while this post was not created with search traffic in mind, we knew that it would create a textbook “spiker of hope” and “flatline of nope”.
and that’s what happens when you create content that no one’s searching for.
Now, when you create content, content around topics that people are searching for, then you get the opposite effect : free, passive and consistent traffic that usually grows overtime.
Content Writing for SEO: How to Create Content that Ranks in Google
